Google’s move to enable IP-based tracking for CTV targeting marks a significant shift for the company, and for digital ...

Love him or hate him, Donald Trump understands that there’s a new media playbook for earning attention and trust and ...

Social media is sound-on. Yet, says Hannah Cahill of Amplify, brands often overlook the audio – not least beauty brands.

With the big game fast approaching on Sunday, February 9, we asked some of the world’s top chief creative officers from VML, FCB Global, Innocean and more which spot from years past is still a winning ...

In this week's My Creative Career the Finnish photographer who has worked on campaigns for the likes of Chanel and Apple, speaks about how her background has given her a unique perspective, and why ...

Other scenarios include overthinking messages from your boss in the series of spots that were made in-house and produced by Iconoclast.

The brewing giant’s CMO topped the combined public and expert jury vote to take the annual award for great marketing ...

It’s Super Bowl Sunday – and the most anticipated advertising event of the year – on February 9. Which ads will capture the ...

David Bain wrote last year in The Drum that the ad industry is no longer willing to pay for the experience of over-50s. Now, back on the market, he’s getting a feel for adland’s age ick first-hand and ...

At The Drum’s Predictions event, CMOs at The AA, Currys, Unilever and Lipton Teas shared the challenges of marketing a heritage brand.

Numbers and algorithms increasingly drive marketing. But, says Jessica Risberg of Plan.Net Nordics (part of Serviceplan Group ...

A documentary-style campaign by Even/Odd profiles grassroots organizations and their reliance on digital financial tools to ...