Tim Cook insists Apple Intelligence is convincing people to upgrade — even if the features are underwhelming so far.

Key Takeaways More iPhones were upgraded during Apple’s fiscal first quarter than any previous period, CEO Tim Cook said on the company's earnings call Thursday. The milestone comes as Apple expands the availability of its AI features,

Apple on Thursday disclosed its iPhone sales dipped slightly during the holiday-season quarter, signaling a sluggish start to the trendsetting company’s effort to catch up to the rest of Big Tech in the race to bring artificial intelligence to the masses.