The International Olympic Committee has found a sponsor in China to replace long-term commercial partner Panasonic from Japan ...

TCL was signed to an eight-year, four-Olympics deal through 2032 in the sponsor category of home audiovisual equipment and ...

Chinese consumer electronics company TCL is reportedly close to becoming an official sponsor, providing a much-needed boost ...

Car manufacturer Toyota chose not to renew their sponsorship after a decade-long £627m stint with the IOC that included the Tokyo Olympics in Japan, plus other Asian Games in China and South Korea – ...

The 3XBA and Moolah Kicks partnership will make its debut on March 10 at the Dallas Mavericks GEM Panel in Dallas, TX.

TCL was signed to an eight-year, four-Olympics deal through 2032 in the sponsor category of home audiovisual equipment and ...

President Donald Trump last week took a major step to deliver on one of his top campaign promises: banning transgender athletes from participating ...

New commercials in the streaming era aim to infiltrate TV terrain that has been off-limits to advertisers for years ...

They are joined by Beijing’s 2022 Winter Olympics, which opens in just under a year. Sponsors want the Olympic connection, but they risk damaging their brand because of reported human-rights ...

To get inside the SNL 50 marketing juggernaut, I spoke with NBCU’s Chief Marketing Officer for Advertising and Partnerships ...