The International Olympic Committee has found a sponsor in China to replace long-term commercial partner Panasonic from Japan ...

TCL was signed to an eight-year, four-Olympics deal through 2032 in the sponsor category of home audiovisual equipment and ...

The 3XBA and Moolah Kicks partnership will make its debut on March 10 at the Dallas Mavericks GEM Panel in Dallas, TX.

TCL was signed to an eight-year, four-Olympics deal through 2032 in the sponsor category of home audiovisual equipment and ...

New commercials in the streaming era aim to infiltrate TV terrain that has been off-limits to advertisers for years ...

They are joined by Beijing’s 2022 Winter Olympics, which opens in just under a year. Sponsors want the Olympic connection, but they risk damaging their brand because of reported human-rights ...

Before the last Olympic Games in Paris, D'Souza announced that between 50 and 100 athletes, who will participate in the French capital, were in the process of formalizing their registration for ...

From the Paris Olympics and smokeless stoves to DIY fizzy water and cybersecurity, here are some of the best examples of the ...

Kiplimo ran with a vengeance in Barcelona on Sunday — beating the previous fastest half marathon time by a whole 48 seconds.

Chinese television and consumer electronics manufacturer TCL has signed on as the latest Worldwide Olympic Partner of the International Olympic Committee (IOC). Through a deal unveiled today, TCL ...

Working hard to keep up the momentum from the Paris 2024 Olympic Games, Atout France is showcasing new offerings and key ...