New Zealand, tourism campaign

'Everyone must go': New Zealand's tourism drive draws ire
Depending on how you read it, New Zealand's latest tourism tagline can be a well-meaning plea for people to visit - or a threat to kick Kiwis out."Everyone Must Go!" reads a slogan printed across posters of people in New Zealand's majestic landscapes - part of a NZ$500,
‘Everyone must go!’: New Zealand’s latest tourism campaign sparks ridicule
New Zealand’s new tourism campaign - with its slogan “Everyone must go!” - has prompted ridicule from opposition politicians and some members of the public who compared it to a clearance sale advert.
New Zealand’s new tourism slogan invites toilet comparisons
The timing of the campaign has many complaining that the slogan is tone deaf – and references bathroom activities.
New Zealand tourism campaign criticised as country battles record emigration
Posters using the slogan "everyone must go" were intended to attract more Australians to visit, but has since been labelled tone deaf, as the country deals with record emigration rates and unemployment.
‘Everyone must go!’ New Zealand tourism campaign slogan sparks fury
Instead, the new tagline, ‘Everyone must go!’ has caused controversy, with many describing it as ‘tone-deaf’ at a time of record emigration and unemployment rates in New Zealand. The marketing ploy launched last weekend on social media and radio and was designed to encourage Australians – the country’s biggest tourism market – to visit.
'Everyone must go': Why this New Zealand tourism campaign is facing flak
Critics have downplayed the campaign's slogan, with some saying it sounds like a discount store promotion or even a public restroom sign
New Zealand's 'Everyone Must Go' tourism campaign mocked by locals heading for the exit
A New Zealand tourism campaign called “Everyone Must Go” is drawing derision at a time when New Zealanders themselves are leaving the country in droves.
Country with soaring emigration sparks fury with 'Everyone must go' tourism campaign
The New Zealand government recently announced a new slogan to attract visitors to the country - ‘Everyone must go!' - as part of a new £227,000 campaign.
New Zealand needs tourists right now, but locals say its newest campaign is cringeworthy and tone-deaf
New Zealand's new tourism campaign aimed at Australians, 'Everyone must go!' faces local backlash as the nation grapples with ...
New Zealand must ‘reset’ Cook Islands ties after China pact, foreign minister says
New Zealand Foreign Minister Winston Peters said on Wednesday his country must “reset” its relationship with the Cook Islands ...
‘Everyone must go’: Bold NZ tourism campaign backfires
An ambitious Kiwi tourism campaign targeting Australians is being mocked at home and around the world, with comparisons to a ...
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NZ must ‘reset’ ties with Cook Islands: minister
New Zealand Foreign Minister Winston Peters yesterday said that his country must “reset” its relationship with the Cook ...