It’s critical for companies to understand this trend and the best practices to maximize the effectiveness of their social ...
Because we’re constantly bombarded with messages, it’s harder than ever for business owners to cut through the clamor to ...
As AI evolves, its role in marketing will only grow. By embracing data-driven insights and AI-powered tools, marketers can unlock unprecedented levels of efficiency, creativity and ROI.
Spotify and Netflix were 2024's top brands in creator marketing on social, while Fenty Hair and Cécred were the ...
Marketers rely on CDPs to collect, unify, organize and analyze customer data, but the onus is still on them to manage fragmented data.
Gen AI is a new and fast-moving technology. That leads to persistent misconceptions about what it can do—and what it needs to work successfully. Managers who buy into five key myths will be too slow ...
If you're looking for a different approach to attract and retain customers, apply these tips from leading experts.
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MarTech on MSNUnlocking the power of marketing mix modeling solutionsMMM’s diverse applications — from budget to media optimization — make it a critical tool for proving and improving marketing performance. The post Unlocking the power of marketing mix modeling ...
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Tech Xplore on MSNFor push promotions, timing is everything: How brick-and-mortar retailers can compete with AmazonYou're leaving the office, when your phone dings. A nearby store is having a sale on a smartwatch, and an app displays a ...
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