In recent years, Ikea has faced increased competition from direct-to-consumer mattress retailers like Emma and Simba. Its late-night stunt answered the question, "How could we rea ...

Booking.com claims it is able to measure the incremental ROI of its social channels thanks to a “bespoke model” developed in ...

After an inordinate delay of four months, the Punjab Government is all set to disburse the incentive to farmers who had opted ...

It’s critical for companies to understand this trend and the best practices to maximize the effectiveness of their social ...

Towards the end of 2024, SKIMS hit another significant milestone, opening up its first physical flagship store in New York ...

Fancy getting your hands on the vacant corner office & designated parking space? The Marketing Academy's a great option.

Lingerie brand Curvy Kate has unveiled a new logo and marketing campaign as it looks to grow its direct-to-consumer business and overseas presence.

Steve Thomas noticed New Haven ex-pats hankering online for some Elm City pie and cannoli -- and willing to pay to have someone ship it to them.

The landscape of privacy-related class action litigation is undergoing significant transformation in 2025, with three key statutes taking center stage: 1. Video Privacy Protection Act (VPPA); 2.

Bentley University students unveil top 5 and bottom 5 for the 2025 USA TODAY Ad Meter Marketing Spotlight. See which Super ...

The marketing campaign for Mere Husband Ki Biwi illustrated a blend of traditional and digital marketing approaches spanning ...

Discover how AI is revolutionizing the advertising landscape with cutting-edge strategies and unprecedented efficiencies.