EXCLUSIVE: Apple TV+ pulled all the stops promoting the second season of its sci-fi drama Severance, with even Apple CEO Tim Cook filming an elaborate promo for the series’ return after a three-year break.

It's official, Severance season 2 has become the most-watched show on Apple TV+, dethroning the beloved Ted Lasso and breaking records for one of the best streaming services. And honestly, it's easy to see why.

Since 2020, sports comedy-drama Ted Lasso has been the crown jewel in Apple TV’s crown, but no longer. Now, with an impressive 589 million minutes watched during the week of January 13, the sci-fi psychological thriller Severance has broken every prior record on the service.

While Severance beating out the popular Ted Lasso is impressive, it should be noted that Lasso premiered in the early days of Apple TV+, at which time the streaming service was still struggling to attract viewers. Ted Lasso is likely responsible for many of the subscribers who are currently pushing Severance to the top.

Severance” has broken Apple TV+ records, launching as the platform’s #1 series in history based on number of unique viewers from Jan. 17 through Feb. 17, reports Deadline. The series, now in its second season,

Thanks to its season 2 premiere, Severance has managed to best Ted Lasso as the most-watched show on Apple TV+.