We catch up with Google Cloud CMO Alison Wagonfield and WPP’s chief technology officer Stephan Pretorius to learn more about ...

Who Cares?’ movement, on what was said (and left unsaid) about British advertisers and their relationship with the US ...

In 2024, we saw Michael Cera braying at dolphins in a fever dream of an ad for skincare brand CeraVe. But this year, we saw ...

Data shows there was an increase in female representation in this year’s Big Game ads, but representation of people with ...

Can any single strategy survive a Russian doll-esque procession of strategists? Havas Media Network UK’s Emily Fairhead-Keen ...

What can AI do to positively impact your business? Hannes Ben, of Locaria, unpacks AAEE – AI and automation for efficiency ...

BETC Paris’ creative director Nick Bakshi shows how cinematic storytelling is ushering in a new era for the brand and says ...

Creatives from Deutsch, adam&eveDDB and more decide who brought home the Lombardi Trophy of advertising last night – plus which brand secured the runner-up spot.

Set to Led Zeppelin’s Whole Lotta Love, the ad was created by long-time agency of record Wieden+Kennedy and uses its roster of leading female athelets to implore: ‘You can't win, so win‘ ...

New report and video from Canon and The Drum puts print in the performance hot seat to explore its potential as a dynamic driver of phygital marketing success.

Here, IAB UK members share their insights on how to leverage contextual advertising for maximum impact.