Google’s move to enable IP-based tracking for CTV targeting marks a significant shift for the company, and for digital ...

Love him or hate him, Donald Trump understands that there’s a new media playbook for earning attention and trust and ...

Social media is sound-on. Yet, says Hannah Cahill of Amplify, brands often overlook the audio – not least beauty brands.

The brewing giant’s CMO topped the combined public and expert jury vote to take the annual award for great marketing ...

It’s Super Bowl Sunday – and the most anticipated advertising event of the year – on February 9. Which ads will capture the ...

With the big game fast approaching on Sunday, February 9, we asked some of the world’s top chief creative officers from VML, FCB Global, Innocean and more which spot from years past is still a winning ...

Numbers and algorithms increasingly drive marketing. But, says Jessica Risberg of Plan.Net Nordics (part of Serviceplan Group ...

Stella Artois has made a return to the Super Bowl with a campaign starring new global ambassador David Beckham alongside Matt ...

A documentary-style campaign by Even/Odd profiles grassroots organizations and their reliance on digital financial tools to ...

Fandom is powerful stuff. Hot on the heels of Queen Bey questioning the wisdom of genre at the Grammys, Nicola Murray of M&C ...

The marketing director tells Tim Healey how she is building on, that rather than reinventing, a strategy that has propelled ...

Other scenarios include overthinking messages from your boss in the series of spots that were made in-house and produced by Iconoclast.