Lodestar UM’s new model and research builds an understanding of the complex pattern of a brand, with insights into how to ...

We Create What’s Next underscores OMD’s capacity to leverage shifts in how consumers discover, engage, transact and love ...

Wherever you see today, you will find a brand shoving the ‘love is outdated’ trope down your throat during Valentine’s Week.

In the past, Abrar Nakhuda worked with Digital agencies such as Digit 9.0, Every Media Technologies, Culture Machine and ...

Techmagnate will be responsible for blueprinting and executing end-to-end SEO services for the company offering Term ...

While Sujata Dwibedy has been promoted to CEO of dentsu X, Jose Leon takes on the role of CEO, Retail Media Business at ...

Ritu Sharda, moved on from her role as Chief Creative Officer from Ogilvy. Ogilvy announced the elevation of Sujoy Roy and Nitin Srivastava as CCOs for Ogilvy Gurugram.

OpenAI aired its first-ever Super Bowl commercial, a 60-second ad showcasing AI as the next major leap in human innovation, created under new CMO Kate Rouch.

Through immersive 360-degree rituals and interactive elements, Mangaldeep brought Maha Kumbh to devotees' screens. Here's a case study on how it happened.

This week's Ad Spot features creative ad campaigns from brands like Dr Agarwal's Eye Hospital, Lifebuoy, Uber Eats, exploring ...

The Delhi Assembly Elections 2025 saw a record surge in digital ad spending, with BJP leading the race, followed by AAP and ...

Snapchat's Q4 2024 earnings report reveals a 9% increase in daily active users, reaching 453 million, and a 14% revenue ...