This free, community-style Super Bowl watch party, dubbed FanFest, was created by Verizon and premiered this year in 30 NFL ...

Brands drop millions chasing the title of “most memorable Big Game ad,” and for decades, the playbook has been simple: hire a ...

While stunts work for attention, both positive and negative, it’s important for brands to understand that customer loyalty is easier to lose than it is to gain. This battle might be one of the first ...

Taika Waititi brought his signature humor and heart, delivering two of the most anticipated Super Bowl commercials. Directed ...

The spot “is a clear violation” of the FDCA, “which requires that advertising for prescription drugs — including compounded ...

As information retreats behind paywalls and attention splinters into subscription tiers, advertising faces its terminal ...

Instead of making a spot of its own, Doritos revived its Crash the Super Bowl contest and challenged its fans: “Think you can make a better ad? Prove it.” Those behind the winning spot would receive a ...

NEW ORLEANS: Tubi was the most-talked-about brand on social media during Super Bowl LIX on Sunday, according to social media management and analytics provider Sprout Social.

In recognition of the fact that women athletes are often “damned if they do and damned if they don’t“ in a world that judges ...

Tim Hortons began working with PHD as its media agency in early January. “Their first gift to us was, ‘Hey, we've got a couple of opportunities for the Super Bowl for you guys,” said Bagozzi. That, ...

In its See Your Risks campaign, Bayer takes aim at denial among millennials and Gen Xers when it comes to heart disease. To younger generations, heart disease may seem like a far-away risk relegated ...

There is near consensus by capital markets experts that the initial public offering market is open, and will remain open ...