The new Galaxy S25 line was officially launched at Samsung Galaxy Unpacked today. However, it took Samsung a long time to get to the main event. Unlike previous events where the latest smartphones kicked things off, it took 30 minutes for Samsung to start talking about the S25 and a whole hour to eventually even show off the S25 line.

This year, it's all about the Galaxy S25 and S25 Ultra. However, will smart glasses be Samsung's "one more thing"?

The first Samsung Galaxy Unpacked of 2025 is sure to be a phone-focussed event, where we're predicting to see the Samsung Galaxy S25 range, spearheaded by the Samsung Galaxy S25 Ultra.

At Samsung Unpacked S25, Samsung showed off an AI-curated “Now Brief” that transforms the lock screen into a daily report.

The stage is set for Samsung to unveil its latest flagship smartphones, the Galaxy S25 series during the company’s first Galaxy Unpacked of 2025. It's all happening and slated to kick off on Wednesday, January 22 at 1 PM ET, and we’ll have boots on the ground at the event.

The Samsung Galaxy S25 Ultra may be an iterative update over the S24 Ultra, but it iterates in pretty much every way.

Samsung Galaxy S25 Devices are now available with a significant trade-in offer. If you are considering upgrading to the S25 Ultra, you can acquire it for only $399, which includes a complimentary Buds3 Pro.