The reelection of President Donald Trump, who signed an executive order eliminating federal DEI programs, has only hastened their demise: On Jan. 24, for example, Target Corp. became the latest major company to announce a rollback.

The National Football League (NFL) has no plans to end diversity, equity and inclusion (DEI) policies, according to the league’s Commissioner Roger Goodell, who said the initiatives make the sport

Perhaps nobody has come after Goodell harder than the current White House occupant himself, who lambasted the league throughout the 2017 season for permitting players to take a knee during the national anthem. He called the (mostly Black) players “sons of b*tches” and caused the league’s owners to convene a special meeting.

The National Football League will use the phrase “Choose Love” in the back of the end zone at Caesars Superdome in New Orleans for Sunday’s Super Bowl LIX (59) game between the Kansas City Chiefs and the Philadelphia Eagles.

The National Football League (NFL) is replacing the “End Racism” message on the back of a Super Bowl end zone this year with a new phrase: “Choose Love.” This Sunday will mark the first Super Bowl

The announcement comes the same day a White House official told NBC News that President Donald Trump would be attending the game.