Simply having access to data isn’t enough. To truly make it work for your campaigns, you need to know how to use it properly.

Chinese search engine giant Baidu reported a 2% drop in quarterly revenue, dragged down by a slowdown in the advertising ...

SFB Digital Marketing, a leading agency specializing in data-driven advertising solutions, has highlighted key developments ...

Interpublic Group recently signed an advertising agreement with the social-media platform; other agencies are also in ...

Walmart has held the distinction of being the top revenue generator each quarter, a title it gained after overtaking oil ...

The Pittsburgh Steelers are partnering with Irish airline Aer Lingus to promote a game in Ireland next season, the NFL’s ...

TelevisaUnivision reported its Q4 and full-year 2024 financial results, marking the first full quarter under CEO Daniel ...

It was a delight to see the public discourse on advertising regulation rebooted recently. The reboot, admirably, was not ...

Canada-based human smugglers are allegedly exploiting TikTok to advertise illegal entry into the US across the northern ...

James sued vaping companies for hundreds of millions in damages over allegedly targeting children and other illegal activities.

X's pool of advertisers is growing, but it's far from recouping the revenue lost in the ad exodus following Musk's 2022 ...

New York State Court of Appeals issued a 4-3 decision upholding the constitutionality of the Commission on Ethics and ...