Alexander, loyalty is law. It's the creed of the Thunder's face of the franchise, a starter in Sunday’s NBA All-Star Game by ...

After keeping things close to the vest, the artist known as Shai Gilgeous-Alexander has unveiled his most precious project ...

Throughout NBA history, one of basketball's best marketing tools has been its star player's shoes. Dating back to the Converse weapon and an ad campaign which f ...

Alexander‘s first signature sneaker began with a sketch not from a designer, but himself. The 26-year-old leading the NBA in ...

No one knows more about Evan Mobley's growth as a Cavs player than his father, Eric. The proud dad and coach discussed Evan's ...

Here are a few things to keep an eye on as the league’s best and brightest take center stage during All-Star weekend.

Gilgeous-Alexander first signed with Converse back in 2020, following an impressive second NBA season—his first with the Thunder—in which he averaged 19 points. His upward trajectory hasn't slowed ...

One of the participants in this year's NBA All-Star Rising Stars event from the Oklahoma City Thunder shared his experience of how Shai Gilgeous-Alexander welcomed him to the NBA. As part of the 2025 ...

Shaquille O’Neal has an agreement in place for an enormous long-term deal with TNT Sports that will pay him over $15 million ...