Shai Gilgeous-Alexander and Converse have finally revealed a first look at the long-anticipated SHAI 001. A natural ...

Gilgeous-Alexander's first signature shoe has a zipper down the middle. An explanation of it and other creative choices can ...

Alexander‘s first signature sneaker began with a sketch not from a designer, but himself. The 26-year-old leading the NBA in ...

Oklahoma City Thunder star guard Shai Gilgeous-Alexander and Converse unveiled Thursday night the SHAI 001, his first ...

Throughout NBA history, one of basketball's best marketing tools has been its star player's shoes. Dating back to the Converse weapon and an ad campaign which f ...

Here are a few things to keep an eye on as the league’s best and brightest take center stage during All-Star weekend.

Gilgeous-Alexander ended Thursday's 116-101 loss to the Timberwolves with 24 points (6-21 FG, 1-2 3Pt, 11-11 FT), eight rebounds and nine assists in 34 minutes. The MVP candidate put together one more ...

Alexander, loyalty is law. It's the creed of the Thunder's face of the franchise, a starter in Sunday’s NBA All-Star Game by ...

Thunder guard Shai Gilgeous-Alexander unveiled his new Converse shoe, The Shai 001, ahead of the NBA All-Star weekend in San Francisco.

The SHAI 001 won’t hit stores until this fall, but the OKC star will start wearing his first signature at All-Star Weekend.

After keeping things close to the vest, the artist known as Shai Gilgeous-Alexander has unveiled his most precious project ...

Gilgeous-Alexander first signed with Converse back in 2020, following an impressive second NBA season—his first with the Thunder—in which he averaged 19 points. His upward trajectory hasn't slowed ...