The International Olympic Committee has found a sponsor in China to replace long-term commercial partner Panasonic from Japan ...

The International Olympic Committee has agreed to a Worldwide Olympic Partnership with technology company TCL through to 2032 ...

Car manufacturer Toyota chose not to renew their sponsorship after a decade-long £627m stint with the IOC that included the Tokyo Olympics in Japan, plus other Asian Games in China and South Korea – ...

Its sponsorship deal is due to end in 2024. Coca-Cola, as the world’s leading manufacturer, marketer and distributor of non-alcoholic beverages, have sponsored the Olympic Games since 1928 ...

The International Olympic Committee (IOC) has signed an eight-year sponsorship deal with Chinese company TCL, replacing long-term partner Panasonic. The agreement covers four Olympic Games through ...

McDonald's has ended its 41-year-long Olympic Games sponsorship deal three years early, the International Olympic Committee said on Friday. The fast-food giant has been a sponsor since 1976 and is ...

The Olympic Games have been a revenue generating enterprise for the IOC from nearly their inception. WSJ’s Stu Woo unpacks the history of brand partnerships and the challenges sponsors are ...

Japanese sponsors have turned away from the Olympics, likely related to the one-year delay in holding the 2020 Tokyo Olympics. The delay reduced sponsors’ visibility with fans not allowed to ...

(ATR) McDonald’s will be part of the Olympics through the 2020 OlympicGames with renewal of their worldwide sponsorship. The U.S.-based company and the IOC signed the renewal of the sponsorship ...

From the start, Japan seized on the Olympics as a rare marketing opportunity: Tokyo’s bid touted “omotenashi”--exquisite hospitality. But sponsors have grown frustrated with what they see as ...