This deep dive into New Zealand’s brown tourist signs began as most investigations do, with a question. “I wonder who decides what tourist attractions get those brown signs,” my sister said ...

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From glamping to bungee jumping, the country’s high-adrenaline attractions are increasingly open to all ...

For years, Whakaari was a major tourist attraction in New Zealand's North Island ... tours of Whakaari Island and many other nearby attractions (including Mount Tarawera, Ruapehu, and the ...

The government said this is to help economic growth and “ensure visitors contribute to public services and high-quality experiences while visiting New Zealand". But Tourism Industry Aotearoa ...