The big news is that QR style mobile codes in magazines get higher response rates than other printed direct marketing tools,? said Roger Matus, executive vice president at Nellymoser Inc., Arlington, ...

This is seconded in Al Ries's book, The Fall of Advertising and the Rise of PR. And direct-marketing tools are also rising in importance in the marketing mix. Question: TV advertising seems to be ...

The suite's features include email and SMS marketing tools with customisable templates and a drag-and-drop editor.

Please visit the DDH AI Council Resource Center to download the eBooks and practical guides.