Shopify's recovery post-pandemic is impressive, with revenue growth outpacing costs. Check out what makes SHOP stock a very ...

The recent Brian Epstein biopic “Midas Man,” a film about the manager of The Beatles, debuted not on a platform like Netflix ...

The suite's features include email and SMS marketing tools with customisable templates and a drag-and-drop editor.

Successful commerce revolves around competitiveness, so if you want your business to succeed in the global marketplace, you ...

We think that Airbnb's global online travel agency position will strengthen over the next decade, driven by a leading alternative accommodation network (source of its narrow moat) of over 5 million ...

A few years ago, the phrase 'artists direct' started to do the rounds of the music industry. The same thing now with ...

Text message marketing is kinda like the new kid on the block for businesses. It’s cheap, easy, and gets the job done better ...

Also, a trend to keep an eye on is long-form video content. Platforms like YouTube and LinkedIn are proving that audiences ...

If you think email is a relic of the past, think again! It's still one of the most powerful direct marketing tools. For example, when I launched a design workshop at Inkbot Design, I ran an email ...

Learn why interactive content can outperform static content in generative AI search and tips for implementing it.

Retail expert Liza Amlani shares insights from her book The Whole Sale on why wholesale remains crucial for brand growth, ...

There are contemporary issues confronting Public Relations practice in Nigeria today, from fake news, misinformation, ...