Businesses today must strive to stay ahead of the stiff competition. And thanks to technological advancement, it’s now easier ...

Together, the two approaches play a significant role in a company's overarching marketing strategy. Although they must operate in concert, branding and direct response are not alike. To successfully ...

Whether it’s leveraging AI, value-based selling, or refining digital marketing, the top thought leaders of 2025 are ...

The 2024 Direct Mail Marketing Benchmark Report was based on data from a survey conducted in April 2024 among 350 marketing strategy leaders. Respondents say the top advantages of the direct mail (DM) ...

A consistent brand helps your plumbing business stand out. Use the same logo, colors and tone on your website, social media and materials to build trust. Add digital strategies like Google Business ...

The deal will let Harte-Hanks incorporate mobile into its direct marketing strategy and tactics for clients across industry sectors. This is yet another indication that mobile is now being considered ...

Bluewater, the fully converged direct marketing powerhouse, has launched a Brand Strategy division, combining top marketing veterans to help brands navigate today’s complex media landscape and ...

KORT Payments (KORT), a specialized omnichannel payments provider, delivers on its aggressive growth strategy with the acquisition of the direct marketing payment processing business from US-based ...