Brands need to stop treating influencers like ad placements and start treating them like true equity partners.

Category Growth Officer and CMO for International Foods Mustafa Shamseldin uses an end-to-end look at how the CPG giant’s brands impact consumers’ lives to expand.

"Over the past year, we have intentionally strengthened our executive team to accelerate Direct Travel’s next phase of innovation and market leadership. Adding Allison as Chief Marketing Officer marks ...

Businesses that engage in direct marketing will be very familiar with the Spam Act and the Do Not Call Register Act. Currently, it looks like these will not be updated as part of the Privacy Act ...