Just weeks after Google accused Microsoft of tricking its own users, asking “ how low can they go ,” we await Google’s latest response to a new Microsoft attack, as it launches a controversial new campaign that “ highlights several reasons " not to use Chrome.

Google announced that the Chrome Sync feature will be discontinued in early 2025 for Chrome versions older than four years.

Having an incognito mode is important in browsers like Chrome. Not only does it help you browse privately without leaving a trail of the websites you have visited, but it also provides a convenient way to access your preferred websites without having to clear your browsing history—a multi-step process that consumes time.

In pushing Chrome users to the Edge, Microsoft stresses the security and privacy of Edge, which it says is better than Chrome. Google clearly disagrees. Now Microsoft has forced a change of browser for Chrome users,

Microsoft and Google have collaborated to improve privacy in Chrome's Incognito mode on Windows 10 and 11. The update was implemented in Q3 2024 and prevents clipboard content copied during private browsing sessions from being saved in Windows' clipboard history or synced via Cloud Clipboard.