Car manufacturer Toyota chose not to renew their sponsorship after a decade-long £627m stint with the IOC that included the ...

Long-running sponsors Panasonic has announced the decision to end its partnership with the Olympic Games, citing "management ...

Its sponsorship deal is due to end in 2024. Coca-Cola, as the world’s leading manufacturer, marketer and distributor of non-alcoholic beverages, have sponsored the Olympic Games since 1928 ...

McDonald's has ended its 41-year-long Olympic Games sponsorship deal three years early, the International Olympic Committee said on Friday. The fast-food giant has been a sponsor since 1976 and is ...

The Olympic Games have been a revenue generating enterprise for the IOC from nearly their inception. WSJ’s Stu Woo unpacks the history of brand partnerships and the challenges sponsors are ...

Chinese consumer electronics company TCL is reportedly close to becoming an official sponsor, providing a much-needed boost ...

(ATR) McDonald’s will be part of the Olympics through the 2020 OlympicGames with renewal of their worldwide sponsorship. The U.S.-based company and the IOC signed the renewal of the sponsorship ...

Japanese domestic sponsors have contributed a record of $3.3 billion to the local operating budget. This is at least twice as large as any previous Olympics and is driven by Dentsu Inc., the giant ...

The Shah later withdrew for obvious reasons, and the LA group had carte blanche to do what it wanted with the ’84 Olympics. LA implemented an innovating sponsorship model based on exclusivity ...

For Fenty and Skims, their genius was identifying blind spots in the Olympics sponsorship market, pitching their brands as the solution, and ultimately filling the opportunity they saw.

Japan’s Panasonic Holdings said on Tuesday it would end its 37-year contract as a top sponsor for the Olympics following the end of the Paris Games. The Osaka-based company first became an ...