Before buying the Ford Bronco, check the Kelley Blue Book Fair Purchase Price to know what you should really pay. The Ford Bronco holds its value even better than the famously resilient Jeep Wrangler.

Who knew? In a Kelley Blue Book Brand Watch poll, active car shoppers picked the look of Ford's trucks and non-luxury SUVs over the competition. Apparently tough and muscular are favored by truck ...