The latest Super Bowl ad from the artist Kanye West, now known as Ye, has sparked an avalanche of jokes and memes online. It comes after West, who has a documented history of hate speech which has been particularly targeted toward Jewish people, posted a series of antisemitic remarks on X, formerly Twitter. He has now deactivated his account.

Here's how Kanye West landed a Super Bowl ad in several local markets, then used it to sell swastika T-shirts after it aired.

Kanye West bought a 30-second local television spot on Sunday night that played only in Los Angeles, Philadelphia, and Atlanta during the Super Bowl to promote his Yeezy fashion brand, bringing more scrutiny about his erratic and antisemitic behavior.