All part of the brand’s desire to “transform screens into adaptive, intelligent companions that simplify and enrich every day living,” apparently.

From the floor of CES 2025 in LAs Vegas, Samsung has doubled-down on it AI vision, announcing its new QLED and OLED TV models and audio products.The Latest Tech News, Delivered to Your Inbox

The AI can pull up the names of actors in TV shows, crank up the brightness, and even dim the lights when you fall asleep

There’s no denying the staying power, and influence, of Samsung’s The Frame art TV lineup. The company struck gold in 2017 when it debuted the TV that doesn’t just look like a black box when you’re not using it,

LG, Samsung, TCL and Panasonic all announced new TVs this week. Every product is carefully selected by our editors. If you buy from a link, we may earn a commission. Learn more In recent years, the Consumer Electronics Show has been the go-to place for the biggest TV manufacturers to show off their upcoming lineups — and CES 2025 was no different.

Samsung is making your smart TV even smarter at CES with Vision AI. It’s no little-known fact that Samsung has gone all in on AI technology. We heard the company talk about it during its last two Unpacked events,