Pete Davidson has teamed up with Reformation as the brand's "official boyfriend" who "supports your decisions" to shop sustainably

But, Pete is officially entering a new tattoo-free era. Having previously discussed his mental health and expressed a desire to change his public persona, along with cutting down his time in the make-up chair having his tattoos covered for film projects, he announced back in 2021 that he was starting the process of removing over 200 of his tattoos.

Now, the comedian has officially revealed his new look, which has reportedly cost him $200,000 (£161,300) in procedures, during an advert for clothing company, Reformation. He stars in a three-minute video where he announces that he is the 'Official Boyfriend of Reformation', acting like a good partner to women trying on numerous outfits.

The “SNL” alum plays the part of the “perfect boyfriend” in a Valentine’s Day-themed ad campaign for the sustainable retailer.

Scouted selects products independently. If you purchase something from our posts, we may earn a small commission. In a move that could only be described as a match made in heaven, Reformation just updated its latest dating status to ‘in a relationship’ with none other than Pete Davidson.

For the countless Hollywood “it boys” that are chronic bachelors, unable to settle down with any one of the throngs of beautiful women available to them at the push of a DM, there is one Pete Davidson: a chronic boyfriend that has found a way to charm his way into the hearts of a multitudinous