Grocer 33 win in three weeks as it prepares to launch a major Rollback pricing initiative. Ahead of Asda scrapping its Aldi and Lidl Price Match initiative an ...
Asda has reinstated its Rollback promotion, reducing prices on over 4,000 products both in-store and online by an average of 25%. The promotional pricing strategy offers certain products at a lower ...
Allan Leighton has relaunched Asda’s search for a new chief executive, as the supermarket’s new chairman attempts to stamp his authority on the business. The retail veteran is kickstarting the ...